Transform your career!

Meet Colleen

Hello and Welcome! My name is Colleen and I am your Career Transformation Coach.

My primary focus is supporting women in the heavy truck and automotive industries especially at the dealership and OE level.

I have always had a love of cars, even as a young child (thanks Dad). I knew all the brand badges and my favourite magazines were Car & Driver and Road & Track.  If you asked me the 0-60, the torque or rear end ratios — guaranteed I knew that off by heart too! I started my auto journey right from the beginning with my school choice when I enrolled in the Automotive Marketing program at my local college. It was everything I thought it would be and I loved my learning journey

Once I graduated, there was an unexpected opportunity in the heavy truck business that I found interesting and I realized that this was a whole other industry where I needed to prove myself. Back in the 90s, there were very few women in the industry that I could connect with to discuss some of the challenges I was having.

I dealt with put downs, offensive comments and jokes, being told that I didn’t know enough or I knew too much, being treated like a secretary and working ridiculous hours to prove my worth. I felt alone and unsupported and was very afraid to speak up for what I wanted and needed.

Throughout my career whether it was working for myself or someone else, whether I was the leader or the protégé, whether it was auto or heavy truck, there have been many successes and failures. But one thing stands out above all else — I have an absolute love for the automotive industry and feel lucky that I found a career that I was excited about — it was my calling. Ask anyone that that knows me — when I talk about my work, my passion is palpable.

I’m equally excited about helping women like yourself, get the most out of their careers in male-led industries. We can be successful and even love what we get to do every day.

My struggles, failures and successes have been turned into learning lessons that will be your secret weapon to getting ahead in your career because you can apply everything I’ve learned over 30 years right now.